Camargue Rice is grown in wetlands in the Camargue region of southern France. The Camargue is known for its rugged beauty and un-paralleled biodiversity, and is designated as a UNESCO biosphere reserve. In addition to having excellent taste and texture characteristics, red rice is considered healthy alternative to white pulled because of its higher nutritional value. It has significant quantities of anthocyanins, which give it its distinctive colour. Red rice also has higher levels of fibre than traditional white rice.